Description
- ISBN-10: 8131732258
- ISBN-13: 978-8131732250
- Edition: 2nd
- Publisher: Pearson Education India
- Publication date: 1 January 2011
- Language: English
- Dimensions: 20.3 x 25.4 x 4.7 cm
- Print length: 584 pages

Original price was: ₹810.00.₹648.00Current price is: ₹648.00.
Unlock the secrets to successful service management with “Services Marketing, 2nd Edition” from Pearson Education India. This comprehensive guide, published in 2011, delves deep into the strategies and principles essential for excelling in the dynamic world of service industries. Covering 584 pages of insightful content, this English-language book is a must-have for students, marketers, and business professionals seeking to understand customer-centric approaches, service quality, and innovative service delivery. Enhance your understanding of modern marketing and business practices. Discover how to create compelling service experiences and build lasting customer relationships. Get your copy today at The Bookish Owl and elevate your expertise.
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