Description
- ISBN-10: 9788131703823
- ISBN-13: 978-8131703823
- Edition: 4th
- Publisher: Pearson Education India
- Publication date: 1 January 2002
- Language: English
- Dimensions: 20.3 x 25.4 x 4.7 cm
- Print length: 416 pages
Original price was: ₹1,160.00.₹1,102.00Current price is: ₹1,102.00.
Discover the foundational principles of effective marketing with “Advertising, 4th Edition” from The Bookish Owl. This comprehensive guide delves into the art and science of creating impactful advertising campaigns. Perfect for students, marketing professionals, and business owners, this essential textbook covers the latest strategies, consumer behavior insights, and media planning techniques. Explore case studies and practical applications that illuminate the dynamic world of advertising. Whether you’re looking to understand advertising theory or implement real-world tactics, this 4th edition provides the knowledge needed to succeed in today’s competitive marketplace. Enhance your marketing expertise with this indispensable resource from Pearson Education India.
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