Consumer Behavior: A Managerial Perspective
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Consumer Behavior: A Managerial Perspective

SKU: 9788131534250

Original price was: ₹1,575.00.Current price is: ₹1,449.00.

Unlock the secrets of consumer decision-making with ‘Consumer Behavior: A Managerial Perspective’. This comprehensive textbook, perfect for MBA students and finance professionals, delves into the intricacies of financial services. Explore traditional and modern services with detailed explanations, real-life examples, and insightful case studies. ‘The Bookish Owl’ presents this essential resource that meticulously covers current market scenarios, regulatory guidelines, and practical industry applications. Enhance your understanding with learning objectives, chapter summaries, and chapter-end exercises designed to solidify your grasp of key concepts. Ideal for management and commerce programs, this book provides a robust foundation for navigating the dynamic world of finance.

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Description

  • ISBN-10: 9788131534250
  • ISBN-13: 978-8131534250
  • Edition: First Edition
  • Publisher: Cengage India Private Limited
  • Publication date: 1 July 2017
  • Language: English
  • Dimensions: 20.3 x 25.4 x 4.7 cm
  • Print length: 630 pages

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