Availability: In Stock

PROMO: A South-Asian Perspective, 1st Edition

SKU: 9788131528105

Original price was: ₹990.00.Current price is: ₹940.50.

Discover PROMO: A South-Asian Perspective, 1st Edition, from the acclaimed 4LTR Press by Cengage Learning. This innovative management studies text is designed for today’s learners and teachers, offering a visually engaging approach to understanding brand growth strategies. Explore real-world scenarios with fact-based, updated information on global and Indian markets. PROMO integrates essential content with persuasive visual media, focusing on the campaigns organizations use to build their brands. Featuring comprehensive pedagogical tools, including page-side definitions, learning outcomes, case studies, and insights into new communication tools, this book makes learning enjoyable and accessible. Enhance your marketing knowledge with this essential guide.

5 in stock

Description

  • ISBN-10: 9788131528105
  • ISBN-13: 978-8131528105
  • Edition: First Edition
  • Publisher: Cengage India Private Limited
  • Publication date: 1 April 2017
  • Language: English
  • Dimensions: 20.3 x 25.4 x 4.7 cm
  • Print length: 516 pages