Description
- ISBN-10: 9788131526286
- ISBN-13: 978-8131526286
- Edition: 10th
- Publisher: Cengage Learning India Private Limited
- Publication date: 1 January 2015
- Language: English
- Dimensions: 20 x 14 x 4 cm
- Print length: 496 pages
Availability: In Stock
Mass Media Research: An Introduction
SKU: 9788131526286
Original price was: ₹850.00.₹807.50Current price is: ₹807.50.
Discover the latest in mass communication with MASS MEDIA RESEARCH: AN INTRODUCTION, 10E. This essential guide from The Bookish Owl offers a comprehensive overview of research methods, detailing qualitative research, content analysis, surveys, and experimental approaches. It provides in-depth coverage of data analysis and practical applications in print, electronic media, advertising, and public relations. The Tenth Edition is fully updated with social media integration, ethical considerations, and the impact of emerging technologies. Explore expanded topics like online research, tablet readership, new advertising channels, and social media analytics. Perfect for students and professionals seeking to understand and conduct effective media research.
5 in stock
