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MKTG: A South-Asian Perspective, 1st Edition

SKU: 9788131520345

Original price was: ₹1,015.00.Current price is: ₹964.25.

Discover MKTG: A South-Asian Perspective, 1st Edition, your essential guide to marketing principles tailored for the dynamic South Asian market. This comprehensive textbook, published by Cengage India, offers a unique regional focus, exploring marketing strategies, consumer behavior, and business cases relevant to India and its neighbors. With 694 pages of in-depth analysis and practical examples, MKTG: A South-Asian Perspective is perfect for students, educators, and marketing professionals seeking to understand and excel in this vibrant economic landscape. Enhance your marketing knowledge with this authoritative and regionally specific resource from The Bookish Owl.

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Description

  • ISBN-10: 813152034X
  • ISBN-13: 978-8131520345
  • Publisher: Cengage India Private Limited
  • Publication date: 1 December 2016
  • Language: English
  • Dimensions: 20.3 x 25.4 x 4.7 cm
  • Print length: 694 pages