Understanding Behavioral Finance
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Understanding Behavioral Finance

SKU: 9788131515440

Original price was: ₹695.00.Current price is: ₹556.00.

Unlock the secrets of human decision-making in finance with ‘Understanding Behavioral Finance’ by The Bookish Owl. This essential text bridges the gap between traditional finance theory and the psychological realities of investor behavior. Explore how heuristics, biases, overconfidence, and emotions shape financial markets and the choices of individual investors and professional practitioners alike. Gain insights into observed market outcomes and the impact of psychological biases on management decisions. Packed with practical applications, case studies, simulations, and experiments in every chapter, this book offers a dynamic, applied approach to mastering behavioral finance. Ideal for students and professionals seeking to understand the human element in finance.

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Description

  • ISBN-10: 8131515443
  • ISBN-13: 978-8131515440
  • Edition: 1st
  • Publisher: Cengage Learning India
  • Publication date: 1 January 2012
  • Language: English
  • Dimensions: 20.3 x 25.4 x 4.7 cm
  • Print length: 348 pages

Additional information

Author

Lucy Ackert
Publisher

Cengage Learning India
ISBN

9788131515440

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