Essentials of Managing Marketing
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Essentials of Managing Marketing

SKU: 9788126567867

Original price was: ₹509.00.Current price is: ₹483.55.

Master the art of marketing with “Essentials of Managing Marketing,” your comprehensive guide for “The Bookish Owl.” This essential read delves into developing effective market strategy, implementing impactful market offers, and streamlining the marketing process. Designed for aspiring and established marketing professionals, it shifts the focus to the manager’s role, providing a solid foundation for advanced study. Discover what every general manager and senior executive needs to know about creating customer value and, consequently, firm stakeholder value. “Essentials of Managing Marketing” illuminates how marketing drives success for employees and shareholders alike, making it indispensable for career-driven individuals seeking deeper marketing insights and practical application.

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Description

  • ISBN-10: 9788126567867
  • ISBN-13: 978-8126567867
  • Publisher: Wiley
  • Publication date: 1 January 2018
  • Language: English
  • Dimensions: 20.3 x 25.4 x 4.7 cm
  • Print length: 248 pages

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