Description
- ISBN-10: 8126564997
- ISBN-13: 978-8126564996
- Publisher: Wiley
- Publication date: 1 January 2019
- Language: English
- Dimensions: 20.3 x 25.4 x 4.7 cm
- Print length: 784 pages
Original price was: ₹1,065.00.₹1,011.75Current price is: ₹1,011.75.
Master the art of bringing successful products to market with the ‘Successful Product Design and Management Toolkit’. This comprehensive guide, ideal for aspiring and experienced product managers, covers the entire product lifecycle from foundational concepts and market strategy to agile development and user experience. Explore vital topics like business models, customer journeys, product roadmaps, market segmentation, pricing strategies, and persuasive communication. Discover essential business skills, understand user interface (UI) and user experience (UX), and delve into agile methodologies for efficient engineering and support. Equip yourself with the knowledge and tools to drive innovation, achieve market success, and advance your career in product management. Perfect for anyone seeking to excel in product development and strategy.
5 in stock