Description
- ISBN-10: 812656329X
- ISBN-13: 978-8126563296
- Publisher: Wiley
- Publication date: 1 January 2016
- Language: English
- Dimensions: 20.3 x 25.4 x 4.7 cm
- Print length: 384 pages
Original price was: ₹529.00.₹502.55Current price is: ₹502.55.
Unlock the power of Account-Based Marketing (ABM) with “Account-Based Marketing for Dummies.” This essential guide from The Bookish Owl empowers marketers and sales professionals to forge a unified strategy targeting high-value accounts. Discover how to align your marketing and sales efforts for maximum ABM impact. Learn to analyze data, identify lucrative ROI opportunities, and implement precise outreach techniques that resonate with key accounts, not just individual contacts. Master the art of engaging customers where they already are online, using tailored advertising and messaging. Elevate your strategy, drive engagement, and boost sales with this comprehensive ABM playbook.
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