Description
- ISBN-10: 8126548525
- ISBN-13: 978-8126548521
- Publisher: Wiley
- Publication date: 1 January 2015
- Language: English
- Dimensions: 20.3 x 25.4 x 4.7 cm
- Print length: 544 pages
Original price was: ₹659.00.₹626.05Current price is: ₹626.05.
Unlock the secrets of effective marketing with ‘Managing Marketing: A Concise Approach’ from The Bookish Owl. This essential guide for aspiring and current managers distills the core principles of developing market strategy, implementing compelling offers, and mastering the marketing process. Unlike exhaustive textbooks, this book offers practical, actionable advice, focusing on what truly matters for prospective managers. Authors take a clear stance, guiding you toward best practices in this applied field. If you’re seeking a focused, insightful resource to enhance your marketing prowess, this concise approach is your ideal companion. Discover guidance for superior marketing decisions and elevate your business acumen today.
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