Description
- ISBN-10: 8126534125
- ISBN-13: 978-8126534128
- Edition: Fifth
- Publisher: Wiley
- Publication date: 1 January 2012
- Language: English
- Dimensions: 20.3 x 25.4 x 4.7 cm
- Print length: 744 pages
Original price was: ₹739.00.₹628.15Current price is: ₹628.15.
Elevate your global marketing strategy with “Global Marketing Management Isv 5Ed D (Pb 2012)” from The Bookish Owl. This essential guide provides marketing managers with practical, real-world application and a deep understanding of concepts crucial for achieving global reach. The fifth edition thoroughly covers the latest trends and hot topics, emphasizing the multilateral nature of international marketing. Prepare to manage global marketing activities effectively in today’s competitive landscape. This resource offers an interdisciplinary, cross-functional perspective, ensuring you grasp how various business areas integrate with marketing for enhanced success. Optimize your international marketing efforts with this comprehensive and insightful book.
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