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Social Effects of Mass Media in India

SKU: 9788121205214

Original price was: ₹950.00.Current price is: ₹617.50.

Explore the profound Social Effects of Mass Media in India with this insightful book. Delve into the evolution of communication, from radio’s past influence to the pervasive power of television and film. This comprehensive study offers a quantitative assessment through survey findings and rich qualitative insights from focus group discussions. The book addresses media maladies and proposes remedies, emphasizing the restoration of values and the restructuring of electronic media for citizen awareness and initiative. Essential reading for understanding India’s media landscape and its impact on society.

5 in stock

Description

  • Print length: 315 pages
  • Language: English
  • Publisher: South Asia Books
  • Publication date: 1 December 1996
  • Dimensions: 15.24 x 2.54 x 23.5 cm
  • ISBN-10: 8121205212
  • ISBN-13: 978-8121205214