Description
- ISBN-10: 3540373225
- ISBN-13: 978-3540373223
- Edition: 2007th
- Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
- Publication date: 30 October 2006
- Language: English
- Dimensions: 16.33 x 1.98 x 23.52 cm
- Print length: 260 pages
Availability: In Stock
MARKETING COMMUNICATION POLICIES
SKU: 9783540373223
Original price was: ₹6,267.77.₹5,641.00Current price is: ₹5,641.00.
Unlock the essentials of Marketing Communications with this indispensable guide from The Bookish Owl. Tailored for Business Administration and Marketing students, this book offers a fundamental understanding of this dynamic field, with a special focus on international aspects. It’s also ideal for postgraduate students in technological, scientific, or IT fields seeking a robust marketing foundation. Explore generic Marketing Communications issues and gain insights into targeted customer information behavior. The text progresses from foundational concepts to practical applications, including situational analysis and the strategic development of communication plans. Enhance your marketing knowledge and boost your academic or professional career with this comprehensive resource.
5 in stock
Description
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