Description
- ISBN-10: 3030906647
- ISBN-13: 978-3030906641
- Edition: 2nd
- Publisher: Springer Nature
- Publication date: 3 April 2022
- Language: English
- Dimensions: 15.88 x 3.18 x 23.5 cm
- Print length: 416 pages
Availability: In Stock
Global Marketing Strategy: An Executive Digest
SKU: 9783030906641
Original price was: ₹8,885.70.₹7,997.13Current price is: ₹7,997.13.
Unlock global success with “Global Marketing Strategy: An Executive Digest.” This essential guide, tailored for experienced managers and postgraduate students (MBA, Masters), offers a systematic and concise exploration of international business challenges. Discover how to assess overseas markets, evaluate entry strategies, and navigate the adaptation vs. standardization dilemma of the marketing mix. From strategic perspectives to organizational alignment and corporate social responsibility, this book provides invaluable insights. Explore emerging trends and gain a competitive edge in the global marketplace. Ideal for those seeking to master international marketing strategy, this digest is a must-have resource for aspiring and established business leaders aiming for worldwide growth. Enhance your understanding of global business operations and drive profitable international expansion.
5 in stock
