Geomarketing: Methods and Strategies in Spatial Marketing (Geographical Information Systems)
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Geomarketing: Methods and Strategies in Spatial Marketing (Geographical Information Systems)

SKU: 9781905209071

Original price was: ₹1,095.00.Current price is: ₹876.00.

Unlock the power of location with Geomarketing: Methods and Strategies in Spatial Marketing. This essential guide, part of the Geographical Information Systems series, explores how to leverage spatial data for effective marketing campaigns. Discover cutting-edge methods and proven strategies to understand your customers, optimize store locations, and reach your target audience precisely. Whether you’re a marketer, geographer, or business strategist, this book provides the tools to harness the strategic advantages of geomarketing. Enhance your business intelligence and drive sales by understanding the ‘where’ behind your ‘why’. Essential reading for anyone looking to master location-based marketing.

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Description

  • ISBN-10: 190520907X
  • ISBN-13: 978-1905209071
  • Edition: 1st
  • Publisher: Wiley-ISTE
  • Publication date: 7 February 2006
  • Language: English
  • Dimensions: 16.05 x 2.31 x 24.25 cm
  • Print length: 328 pages

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