Psychology of Relationship Banking: Profiting from the Psyche

Print length: 240 pages
Language: English
Publisher: Woodhead Publishing Ltd
Publication date: 31 July 1996

Name: Psychology of Relationship Banking: Profiting from the Psyche
SKU: 9781855732445
Availability: InStock

SKU: 9781855732445

Original price was: ₹7,709.00.Current price is: ₹6,167.20.

Unlock the secrets of customer loyalty in banking with Jim Lynch’s insightful book, ‘Psychology of Relationship Banking: Profiting from the Psyche’. In today’s volatile market, customer defection is a major threat. This essential guide from The Bookish Owl explores the frayed bonds between banks and clients, highlighting the psychological as well as economic needs of modern customers. Discover actionable strategies to forge, renew, and strengthen banking relationships. Essential reading for bankers and financial services professionals aiming to combat customer churn and build lasting loyalty. Learn how to understand and profit from the human psyche in financial services.

5 in stock

Category: Business & Economics Tag: James Lynch