SAGE HANDBOOK OF SOCIAL MARKETING

Print length: 442 pages
Language: English
Publisher: SAGE Publications Ltd.
Publication date: 30 November 2011

Name: SAGE HANDBOOK OF SOCIAL MARKETING
SKU: 9781849201889
Availability: InStock

SKU: 9781849201889

Original price was: ₹18,654.25.Current price is: ₹16,788.83.

Discover the definitive guide to social marketing with the SAGE Handbook of Social Marketing. This benchmark publication offers a systematic framework and state-of-the-art insights, providing comprehensive coverage of the discipline. Explore a major retrospective and prospective overview that actively defines and shapes the current and future landscape of social marketing. Essential for practitioners and academics alike, this handbook is your key to understanding and advancing social marketing strategies. Add this indispensable resource to your collection from The Bookish Owl and elevate your expertise in influencing social change.

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Category: Business & Economics Tag: Gerard Hastings