KEY CONCEPTS IN MARKETING

Part of series: SAGE Key Concepts
Print length: 219 pages
Language: English
Publication date: 23 March 2009

Name: KEY CONCEPTS IN MARKETING
SKU: 9781847874993
Availability: InStock

SKU: 9781847874993

Original price was: ₹4,692.45.Current price is: ₹4,317.05.

Unlock the world of marketing with ‘Key Concepts in Marketing’ from The Bookish Owl. This essential guide delves into the core issues, models, and contemporary debates shaping the marketing landscape. Perfect for students and professionals, each entry offers a clear definition, concise summary, in-depth discussion, practical examples, and guidance for further reading. Master fundamental marketing principles and gain a comprehensive understanding of this dynamic field. Navigate complex theories with ease and enhance your marketing knowledge. Find this indispensable resource and other marketing essentials at The Bookish Owl, your premier online destination for scholarly and professional development books.

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Category: Business & Economics Tag: Jim Blythe