New Product Development in Textiles: Innovation and Production (Woodhead Publishing Series in Textiles)
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New Product Development in Textiles: Innovation and Production (Woodhead Publishing Series in Textiles)

SKU: 9781845695385

Original price was: ₹20,378.00.Current price is: ₹16,302.40.

Discover the forefront of textile innovation with ‘New Product Development in Textiles: Innovation and Production’. This essential guide from Woodhead Publishing Series in Textiles offers a comprehensive overview of launching new textile products, from initial concept to successful market entry. Explore practical strategies for effective new product development (NPD) in the dynamic technical textile industry. Featuring international case studies, this book delves into real-world projects, sharing valuable lessons on customer co-creation and risk mitigation. Topics span apparel, technical textiles, and their diverse applications in automotive and packaging sectors. Ideal for academics, designers, production managers, and marketing professionals, this book provides the insights needed to drive success in textile innovation and production. Unlock the secrets to faster, more effective product launches and stay ahead in the competitive textile market.

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Description

  • ISBN-10: 1845695380
  • ISBN-13: 978-1845695385
  • Edition: 1st
  • Publisher: Woodhead Publishing
  • Publication date: 24 November 2011
  • Part of series: Textile Institute
  • Language: English
  • Dimensions: 15.88 x 1.91 x 23.5 cm
  • Print length: 224 pages

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