Consumer Behaviour
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Consumer Behaviour

SKU: 9781844801381

Original price was: ₹7,686.05.Current price is: ₹4,995.93.

Unlock the secrets of why consumers buy with ‘Consumer Behaviour’ by Cengage Learning. This essential new edition delves into the motivations, decision-making processes, and influencing factors that shape purchasing decisions. Perfect for students, marketers, and business professionals, this comprehensive guide provides in-depth analysis and practical insights into the dynamic world of consumer psychology. Understand your target audience like never before and elevate your marketing strategies. Explore the latest research and theories in this indispensable resource, available now at The Bookish Owl. Get your copy and gain a competitive edge by mastering consumer insights.

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Description

  • ISBN-10: 1844801381
  • ISBN-13: 978-1844801381
  • Edition: New edition
  • Publisher: Cengage Learning EMEA
  • Publication date: 25 March 2006
  • Language: English
  • Dimensions: 18.92 x 2.08 x 24.56 cm
  • Print length: 448 pages

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