CREATING EXPERIENCE VALUE IN TOURISM, 2ND EDITION

Print length: 272 pages
Language: English
Publisher: Cab Intl
Publication date: 29 December 2021

Name: CREATING EXPERIENCE VALUE IN TOURISM, 2ND EDITION
SKU: 9781800621503
Availability: InStock

SKU: 9781800621503

Original price was: ₹5,632.38.Current price is: ₹5,069.14.

Unlock the secrets to exceptional tourist experiences with ‘Creating Experience Value in Tourism, 2nd Edition.’ This essential guide, updated for 2021, delves into how tourists co-create value, offering researchers and industry professionals clear definitions, perspectives, and practical applications. Discover new insights into resource configuration, consumer behavior (both physiological and psychological), and a robust framework for identifying key value antecedents. Featuring a vibrant full-color design, this book clarifies complex theories and translates them into actionable strategies for the tourism sector. Ideal for students and academics focused on experience value and co-creation, ‘Creating Experience Value in Tourism’ is your definitive resource for understanding and enhancing customer value in the modern tourism landscape.

5 in stock

Category: Business & Economics Tag: Nina K. Prebensen