MANAGING TOURISM ENTERPRISES: START-UP, GROWTH AND RESILIENCE

Print length: 244 pages
Language: English
Publisher: Cab Intl
Publication date: 27 March 2023

Name: MANAGING TOURISM ENTERPRISES: START-UP, GROWTH AND RESILIENCE
SKU: 9781789249422
Availability: InStock

SKU: 9781789249422

Original price was: ₹4,212.25.Current price is: ₹3,875.27.

Unlock the secrets to successful tourism businesses with ‘Managing Tourism Enterprises: Start-up, Growth and Resilience’. This essential guide, perfect for undergraduate and postgraduate tourism management students, dives deep into creating, managing, and growing tourism enterprises in today’s dynamic digital and uncertain global landscape. Discover crucial insights into business initiation, performance drivers, and the vital need for innovation and adaptability. Packed with empirical research, real-world case studies, and practical tools like feasibility analysis and strategic planning, this book equips you with the knowledge to navigate challenges and build resilient tourism ventures. A must-have resource for students focusing on tourism enterprise management, strategy, and performance.

5 in stock

Category: Business & Economics Tag: Rob Hallak