CREATING EXPERIENCE VALUE IN TOURIS

Name: CREATING EXPERIENCE VALUE IN TOURIS
SKU: 9781786395030
Availability: InStock

SKU: 9781786395030

Original price was: ₹11,234.67.Current price is: ₹10,111.21.

Discover the essence of ‘Creating Experience Value in Tourism, 2nd Edition’, a vital resource from The Bookish Owl. This updated guide delves into how tourists, as customers, create value, both individually and collaboratively. Explore diverse definitions, perspectives, and interpretations of value co-creation in the tourism industry. This essential book offers practical industry applications, a framework for distinguishing key value antecedents, and new insights into resource configuration and consumer behavior from physiological and psychological viewpoints. Ideal for tourism researchers and students, it clarifies complex theories and provides a roadmap for understanding and enhancing the tourist experience through effective value creation strategies. A must-have for anyone in the tourism sector seeking to elevate customer engagement and satisfaction.

5 in stock

Category: Business & Economics Tag: Nina K. Prebensen