Description
- Print length: 260 pages
- Language: English
- Publisher: CABI Publishing
- Publication date: 20 December 2019
- Dimensions: 17.2 x 1.91 x 24.41 cm
- ISBN-10: 1786394286
- ISBN-13: 978-1786394286
Availability: In Stock
SUSTAINABLE DESTINATION BRANDING AND MARKETING : STRATEGIES FOR TOURISM DEVELOPMENT
SKU: 9781786394286
Original price was: ₹12,552.51.₹11,297.25Current price is: ₹11,297.25.
Discover innovative strategies for sustainable tourism development with ‘SUSTAINABLE DESTINATION BRANDING AND MARKETING’. This essential guide from The Bookish Owl offers a comprehensive toolkit for destinations seeking to grow their tourism industry responsibly. Blending marketing, IT solutions, and psychology, it provides practical insights and real-world case studies. Explore unique approaches to destination branding and marketing that emphasize sustainability, emotional connection, and differentiation. Ideal for tourism researchers, destination managers, and anyone passionate about sustainable travel, this book addresses diverse tourism types and global challenges, ensuring your destination thrives while protecting its future.
5 in stock
