VISITOR EXPERIENCE DESIGN (CABI Series in Tourism Management Research)
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VISITOR EXPERIENCE DESIGN (CABI Series in Tourism Management Research)

SKU: 9781786391896

Original price was: ₹11,565.64.Current price is: ₹10,409.07.

Unlock the secrets to unforgettable visitor experiences with Visitor Experience Design, a groundbreaking book from The Bookish Owl. Unlike traditional approaches, this guide delves into the cognitive psychology behind memorable travel, hospitality, and events. Discover how attention, emotion, memory, and mindfulness shape visitor perceptions. Explore pre-visit influences, on-site co-creation, and post-visit outcomes like happiness and well-being. Drawing on cognitive science and neuroscience, this essential resource provides practical insights and case studies for tourism, hospitality, and event managers aiming to deliver exceptional ‘WOW’ experiences. Ideal for researchers and postgraduate students in tourism management, marketing, and product design seeking to understand and design truly impactful experiences.

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Description

  • ISBN-10: 9781786391896
  • ISBN-13: 978-1786391896
  • Publisher: CABI Publishing
  • Publication date: 18 August 2017
  • Language: English
  • Dimensions: 17.2 x 2.49 x 24.41 cm
  • Print length: 284 pages

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