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IMPACT OF SALES PROMOTION ON CONSUMER BEHAVIOR (HB 2023)

SKU: 9781666871203

Original price was: ₹18,766.00.Current price is: ₹12,198.00.

Discover the profound ‘Impact of Sales Promotion on Consumer Behavior’ in this comprehensive 2023 publication from The Bookish Owl. This essential read delves into how various sales promotion strategies directly influence purchasing decisions and brand perception. Written in English and featuring 365 pages of insightful analysis, this book is perfect for marketers, business students, and anyone interested in understanding the psychology behind consumer choices. Learn to craft effective promotions, analyze their impact, and gain a competitive edge in today’s dynamic marketplace. Explore the latest research and practical applications to elevate your marketing efforts. Order your copy today and transform your understanding of consumer dynamics.

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Description

  • Print length: 365 pages
  • Language: English
  • Publisher: AMERICAN ACADEMIC PUBLISHER (EXCLUSIVE)
  • Publication date: 1 January 2023
  • Dimensions: 20 x 14 x 1 cm
  • ISBN-10: 1666871206
  • ISBN-13: 978-1666871203

Additional information

Author

GALLOWAY S

Publisher

AMERICAN ACADEMIC PUBLISHER

ISBN

9781666871203