CRM: Redefining Customer Relationship Management

Print length: 217 pages
Language: English
Publisher: Digital Press
Publication date: 3 July 2002

Name: CRM: Redefining Customer Relationship Management
SKU: 9781555582630
Availability: InStock

SKU: 9781555582630

Original price was: ₹7,880.97.Current price is: ₹6,304.78.

Discover the future of customer engagement with CRM: Redefining Customer Relationship Management by Jeffrey Peel. This essential guide shifts the focus from technology to the customer, presenting a radical new approach where communication is paramount. Explore how a new business ethos is transforming customer relationship management, moving beyond traditional software to integrate best-of-breed applications. Peel illustrates how CRM is now challenging established areas like brand management and customer support. For businesses looking to navigate this paradigm shift and build stronger customer connections, this book provides the insights needed to adapt and thrive in the modern marketplace. Elevate your customer strategy with this groundbreaking perspective.

5 in stock

Category: Business & Economics Tag: Jeffrey Peel