Description
- Print length: 365 pages
- Language: English
- Publication date: 31 January 2023
- Dimensions: 18.6 x 2.31 x 23.2 cm
- ISBN-10: 1529778530
- ISBN-13: 978-1529778533
Availability: In Stock
Industrial Marketing
SKU: 9781529778533
Original price was: ₹7,100.65.₹6,390.59Current price is: ₹6,390.59.
Discover the latest in Industrial Marketing and Supply Chain Management with this essential textbook from The Bookish Owl. Ideal for undergraduate and graduate students, this comprehensive guide explores industrial products, pricing strategies, and critical contemporary topics like co-creation of value, big data analytics, innovation, and sustainable green practices. Delve into the core marketing philosophy for industrial markets, understand market characteristics, and master the marketing mix and product lifecycle. The book further examines crucial issues in distribution and operations, emphasizing value creation, robust business relationships, and dynamic networks through insightful case studies. Equip yourself with the knowledge to navigate the complexities of modern industrial markets.
5 in stock
