Name: Influencers and Creators
SKU: 9781529768640
Availability: InStock

Influencers and Creators

SKU: 9781529768640

Discover the transformative power of Influencers and Creators with this essential guide from The Bookish Owl. This comprehensive textbook delves into the profound impact of digital personalities on business and culture, offering a unique blend of critical thinking and practical strategies that surpass traditional social media marketing resources. Explore the influencer phenomenon through diverse global examples, understanding its role as a persuasive force, a media evolution, a cultural shift, and a challenge to equality. Examine regulatory and ethical considerations, gaining a 360-degree perspective on why influencers are indispensable for brands, governments, and platforms. Perfect for students, marketers, and anyone seeking to understand this vital new media landscape.

5 in stock