Consumer Activism: Promotional Culture and Resistance

Print length: 264 pages
Language: English
Publisher: Sage Pubns Ltd
Publication date: 31 January 2023

Name: Consumer Activism: Promotional Culture and Resistance
SKU: 9781529723090
Availability: InStock

SKU: 9781529723090

Original price was: ₹4,211.05.Current price is: ₹3,874.16.

Explore the dynamic intersection of consumption and social justice in “Consumer Activism: Promotional Culture and Resistance” by Eleftheria Lekakis. This essential read from The Bookish Owl delves into how individuals and movements leverage the marketplace for political change, from fair-trade choices to digital activism. Lekakis critically examines the complexities of using consumption as a tool for resistance, analyzing the role of media, celebrity influencers, and technology. Discover how consumer activism shapes promotional culture and offers real opportunities to challenge neoliberalism and fight for environmental and social justice, extending beyond the Global North. An indispensable resource for understanding and engaging with contemporary activism.

5 in stock

Category: Higher Education Textbooks Tag: Eleftheria J. Lekakis