Description
- ISBN-10: 1529718503
- ISBN-13: 978-1529718508
- Edition: Fifth
- Publisher: SAGE Publications Ltd
- Publication date: 24 February 2021
- Language: English
- Dimensions: 19.05 x 2.18 x 23.5 cm
- Print length: 424 pages
Availability: In Stock
ADVERTISING AND PROMOTION
SKU: 9781529718508
Original price was: ₹7,461.70.₹6,715.53Current price is: ₹6,715.53.
Unlock the secrets of modern marketing with “Advertising and Promotion, Fifth Edition.” This essential textbook from The Bookish Owl offers a comprehensive guide to advertising and promotional communications, uniquely framed from the perspective of advertising agencies. Dive deep into interdisciplinary insights, blending business, socio-cultural, media studies, and consumer culture theory. Fully updated with new chapters on Social Media and Digital Advertising, this edition critically examines the impact of COVID-19, the evolving role of agencies in the post-digital era, and the rise of influencer marketing. Featuring vibrant visuals, new case studies, and up-to-date research, it’s the perfect resource for students and professionals seeking a cutting-edge understanding of advertising strategies and career paths. Enhance your knowledge and boost your career with this indispensable guide.
5 in stock
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