Description
- ISBN-10: 1529708176
- ISBN-13: 978-1529708172
- Edition: Fifth
- Publisher: SAGE Publications Ltd
- Publication date: 23 January 2020
- Language: English
- Dimensions: 18.8 x 4.57 x 24.38 cm
- Print length: 784 pages
Availability: In Stock
Direct, Digital & Data-Driven Marketing
SKU: 9781529708172
Original price was: ₹7,221.00.₹6,498.90Current price is: ₹6,498.90.
Unlock the power of modern marketing with ‘Direct, Digital & Data-Driven Marketing’, the essential guide from Lisa Spiller. This updated classic delves into contemporary marketing concepts, tactics, and dynamic innovations shaping the industry. Explore the evolution of marketing, from traditional direct approaches to the latest interactive digital channels and data-driven strategies. Ideal for marketing students and professionals, this book offers an engaging journey through essential communication techniques for customer bases and target demographics. Discover how businesses effectively connect with their audience in today’s multi-faceted marketing landscape. A must-read for mastering today’s marketing essentials and driving business growth.
5 in stock
Description
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