Description
- Print length: 264 pages
- Language: English
- Publisher: SAGE Publications Ltd
- Publication date: 24 January 2024
- Dimensions: 17 x 1.52 x 24.2 cm
- ISBN-10: 1529605164
- ISBN-13: 978-1529605167
Original price was: ₹4,211.05.₹3,874.16Current price is: ₹3,874.16.
Navigate the complex landscape of digital media research with ‘Researching Digital Media and Society’. In our increasingly digitized world, understanding online phenomena from AI to social media trends is crucial. This essential guide equips undergraduate media students with the flexible and adaptable research methods needed to analyze digital identities, viral content, and the vast information encountered online. Featuring case studies and covering both established techniques like network analysis and innovative approaches such as interface analysis, this book provides a solid foundation. Learn why specific methods are chosen and how to apply them effectively, making sense of platforms like TikTok and Twitter. Its systematic, easy-to-navigate structure, coupled with examples and further resources, makes researching digital media accessible and impactful for all students at The Bookish Owl.
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