MARKETING: An Introduction

Name: MARKETING: An Introduction
SKU: 9781526494573
Availability: InStock

SKU: 9781526494573

Original price was: ₹7,341.35.Current price is: ₹6,607.22.

Unlock the dynamic world of modern marketing with MARKETING: An Introduction, 5th Edition. This essential guide from The Bookish Owl is designed for today’s learners, blending vibrant case studies with practical insights. Explore the profound impact of digital advancements and social changes on marketing strategies. This edition thoroughly demystifies crucial technologies and terminology, integrating emerging digital marketing techniques like social media and mobile marketing throughout. Featuring updated global case studies, a streamlined companion website, and focus boxes on key trends (Global, Research, B2B, Ethical), it connects theory to practice effortlessly. Perfect for students and professionals seeking to master contemporary marketing planning and execution.

5 in stock

Category: Higher Education Textbooks Tag: Rosalind Masterson