Description
- Print length: 240 pages
- Language: English
- Publisher: SAGE Publications Ltd
- Publication date: 27 May 2020
- Dimensions: 17 x 1.4 x 24.2 cm
- ISBN-10: 1526423251
- ISBN-13: 978-1526423252
Availability: In Stock
Sensory Marketing: An Introduction
SKU: 9781526423252
Original price was: ₹5,775.60.₹5,198.04Current price is: ₹5,198.04.
Unlock the power of consumer perception with ‘Sensory Marketing: An Introduction’ by renowned expert Bertil Hultén. This essential guide explores how to craft compelling sensory experiences that captivate customers, drive immediate sales, and foster lasting brand loyalty. Dive into practical techniques, insightful case studies, and expert analysis, with dedicated chapters for each of the five senses. Authored by one of the most published professors in the field, this book offers accessible yet thorough insights, making it an indispensable resource for marketers seeking to elevate their strategies and connect with consumers on a deeper level. Discover how to create memorable brand experiences that resonate.
5 in stock
