Small Business Management and Entrepreneurship
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Small Business Management and Entrepreneurship

SKU: 9781473773899

Original price was: ₹7,402.50.Current price is: ₹5,922.00.

Unlock the secrets to small business success with the 8th edition of Small Business Management and Entrepreneurship. This essential textbook offers comprehensive coverage of modern business management and entrepreneurial principles, blending theory with practical application. Explore contemporary case studies and up-to-date references reflecting current industry trends, including the impact of the Coronavirus pandemic, GDPR regulations, and the rise of influencer marketing. Ideal for students and aspiring entrepreneurs alike, this guide provides vital insights for all levels of small business management and entrepreneurship modules. Discover how to navigate the dynamic landscape of enterprise and build a thriving business.

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Description

  • ISBN-10: 147377389X
  • ISBN-13: 978-1473773899
  • Edition: 8th
  • Publisher: Cengage Learning EMEA
  • Publication date: 22 March 2021
  • Language: English
  • Dimensions: 19 x 1.6 x 24.6 cm
  • Print length: 512 pages

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