Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications (Premier Reference Source)
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Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications (Premier Reference Source)

SKU: 9781466600959

Original price was: ₹16,465.00.Current price is: ₹14,818.50.

Unlock the power of fuzzy logic in CRM and marketing with “Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications” by The Bookish Owl. This essential guide delves into cutting-edge research and real-world case studies, showcasing the immense potential of fuzzy methods. Discover diverse fuzzy logic approaches for enhanced customer relationship management and effective marketing strategies. Ideal for students, researchers, executives, and marketing professionals, this book provides practical insights into applying fuzzy classification for smarter managerial decisions. Explore innovative solutions and gain a competitive edge in today’s data-driven business landscape. Your go-to resource for advanced CRM and marketing applications.

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Description

  • ISBN-10: 1466600950
  • ISBN-13: 978-1466600959
  • Edition: 1st
  • Publisher: Idea Group,U.S.
  • Publication date: 30 January 2012
  • Language: English
  • Dimensions: 22.23 x 2.54 x 28.58 cm
  • Print length: 387 pages

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