Marketing Research: A Managerial Approach

ISBN-10: 1446256154
ISBN-13: 978-1446256152
Edition: First Edition
Publisher: Sage Pubns Ltd

Name: Marketing Research: A Managerial Approach
SKU: 9781446256152
Availability: InStock

SKU: 9781446256152

Original price was: ₹6,017.50.Current price is: ₹5,415.75.

Unlock the power of marketing research with ‘Marketing Research: A Managerial Approach’ from The Bookish Owl. This essential textbook simplifies the entire market research process, from problem identification to data analysis and reporting. It features a strong emphasis on modern digital and observation-based techniques, offering balanced coverage of both qualitative and quantitative methodologies. Designed for aspiring marketers, this guide provides the perfect blend of theory and practical skills needed to effectively leverage market research agencies. Packed with learning features like key terms, review questions, extensive examples, and online resources for educators, it’s ideal for undergraduate and postgraduate marketing students seeking a comprehensive and accessible resource.

5 in stock

Category: Higher Education Textbooks Tag: Al Marshall