Description
- ISBN-10: 1418016551
- ISBN-13: 978-1418016555
- Edition: 4th
- Publisher: Delmar Cengage Learning
- Publication date: 1 February 2009
- Language: English
- Dimensions: 20.96 x 3.81 x 26.04 cm
- Print length: 624 pages
Original price was: ₹23,385.97.₹18,708.78Current price is: ₹18,708.78.
Discover the essential strategies in “Hospitality and Travel Marketing,” the definitive guide for the global tourism industry. This user-friendly book offers comprehensive, industry-wide coverage with a unique global orientation. Explore practical insights and up-to-date case studies on destination marketing and various facets of tourism, drawing from international experience. The 4th edition, ideal for students and professionals alike, delves into the latest trends like internet marketing, e-commerce, loyalty programs, and destination branding. “Hospitality and Travel Marketing” provides a systematic approach to mastering the complexities of this dynamic field, making it a vital resource for anyone looking to excel in hospitality and travel sales and management. Enhance your marketing knowledge with this indispensable text from The Bookish Owl.
5 in stock