Description
- ISBN-10: 1412908655
- ISBN-13: 978-1412908658
- Edition: 1st
- Publisher: SAGE Publications Ltd
- Publication date: 1 April 2006
- Language: English
- Dimensions: 16.99 x 1.6 x 24.21 cm
- Print length: 320 pages
Availability: In Stock
PRODUCT AND SERVICES MANAGEMENT
SKU: 9781412908658
Original price was: ₹7,221.00.₹6,498.90Current price is: ₹6,498.90.
Unlock comprehensive insights into Product and Services Management with this essential guide from The Bookish Owl. Authors George Avlonitis and Paulina Papastathopoulou offer a holistic approach, dissecting the entire product or service lifecycle. Dive deep into critical areas like portfolio evaluation, new product/service development, and strategic elimination. Featuring real-world case studies from Europe and North America, this book bridges the gap between theory and practice, making complex concepts accessible for students and professionals alike. Enhance your understanding and gain a competitive edge with this indispensable resource for mastering product and service strategy.
5 in stock
Description
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