The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today

Print length: 256 pages
Language: English
Publisher: Palgrave Macmillan
Publication date: 16 September 2005

Name: The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today
SKU: 9781403968821
Availability: InStock

SKU: 9781403968821

Original price was: ₹2,210.57.Current price is: ₹1,768.46.

Explore the evolving landscape of masculinity with “The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today.” This insightful book by the bestselling authors of “Next” delves into the complex shifts in male identity, from evolving domestic roles to the resurgence of traditional machismo. Discover how social, biological, and economic forces are redefining the ‘new’ male consumer. Essential reading for businesses looking to understand and effectively reach this dynamic half of the global population. Learn how the “Übersexual” is reshaping industries and what it signifies for modern marketing strategies. Understand the forces behind this significant cultural and economic transformation.

5 in stock

Category: Higher Education Textbooks Tag: Marian Salzman