Marketing To Millennials

Print length: 202 pages
Language: English
Publisher: Amacom Books
Publication date: 17 December 2024

Name: Marketing To Millennials
SKU: 9781400245659
Availability: InStock

SKU: 9781400245659

Original price was: ₹1,699.00.Current price is: ₹1,240.27.

Unlock the secrets to connecting with the generation shaping today’s market with ‘Marketing To Millennials.’ This essential guide from The Bookish Owl offers a practical, research-backed plan to earn the trust and loyalty of Millennials, who now wield immense buying power. Discover their core values, from demanding authenticity and participating in product development to valuing social networks and expecting transparency. Learn how to navigate their diverse preferences and leverage their influence. Featuring expert insights and the latest engagement strategies, this book is your indispensable tool for persuading the customers who will drive your business’s bottom line for decades. Understand Millennials, win their business.

5 in stock

Category: Higher Education Textbooks Tag: Jeff Fromm