Description
- Part of series: The Wiley Event Management
- Print length: 496 pages
- Language: English
- Publisher: John Wiley & Sons Inc
- Publication date: 22 October 2024
- Dimensions: 20.83 x 2.54 x 25.65 cm
- ISBN-10: 1394220561
- ISBN-13: 978-1394220564
Availability: In Stock
The Sports Event Management and Marketing Playbook (Wiley Event Management)
SKU: 9781394220564
Original price was: ₹7,916.55.₹7,124.90Current price is: ₹7,124.90.
Master the art of sports event management and marketing with “The Sports Event Management and Marketing Playbook (Wiley Event Management)”. This authoritative, Third Edition textbook offers a comprehensive, step-by-step guide for planning, executing, and evaluating successful live sports events. Covering everything from initial development and creation to management, marketing, production, and post-event analysis, this playbook integrates time-proven strategies with the latest best practices, tools, and industry trends. Perfect for students and professionals alike, it provides accessible, practical insights and helpful learning aids to navigate the dynamic world of sports events. Enhance your expertise and deliver unforgettable experiences with this essential resource from Wiley.
5 in stock
