Marketing Plans: Profitable Strategies in the Digital Age

Name: Marketing Plans: Profitable Strategies in the Digital Age
SKU: 9781394177103
Availability: InStock

SKU: 9781394177103

Original price was: ₹4,450.00.Current price is: ₹4,094.00.

Unlock profitable growth with “Marketing Plans: Profitable Strategies in the Digital Age, 9th Edition.” This internationally bestselling text, updated for today’s market, provides a comprehensive, step-by-step guide to creating winning marketing strategies. Discover how to develop powerful value propositions, prioritize high-return initiatives, and embed world-class marketing practices within your organization. Featuring crucial new content on digital marketing, sustainable marketing, omnichannel management, and customer experience, this essential resource equips students and executives alike with the tools to navigate and succeed in the modern business landscape. Learn from leading experts and gain a competitive edge with this definitive guide to strategic marketing planning.

5 in stock

Category: Higher Education Textbooks Tag: Malcolm McDonald