Description
- ISBN-10: 1337100153
- ISBN-13: 978-1337100151
- Edition: 9th
- Publisher: Cengage Learning
- Publication date: 11 August 2017
- Language: English
- Dimensions: 21.59 x 2.54 x 25.4 cm
Availability: In Stock
Basic Marketing Research
SKU: 9781337100151
Original price was: ₹24,470.55.₹22,023.50Current price is: ₹22,023.50.
Unlock the power of marketing insights with BASIC MARKETING RESEARCH, 9th Edition. Crafted from a student-centric viewpoint by experienced researchers who’ve guided countless undergraduates, this essential textbook makes complex marketing research concepts accessible and engaging. Explore the two primary methods of collecting marketing data, discover how to integrate information from diverse sources, and gain a comprehensive understanding of data analysis. The authors adeptly balance rigor with clarity, ensuring you can grasp every crucial element. Packed with best-selling features like effective study tools, updated content, and an exceptionally readable writing style, this book is your definitive guide to mastering marketing research from both a researcher’s and a manager’s perspective. Perfect for students seeking a practical and understandable foundation in the field.
5 in stock
