Selling and Sales Management

Name: Selling and Sales Management
SKU: 9781292731407
Availability: InStock

SKU: 9781292731407

Original price was: ₹8,784.35.Current price is: ₹7,905.91.

Master the art and science of selling with “Selling and Sales Management, 12th Edition.” This definitive text by Jobber, Lancaster, and Le Meunier-FitzHugh provides a strategic, integrated approach to modern sales and customer relationship management. Explore cutting-edge research on technology’s impact, including AI and social media, on the selling process. Discover updated content on sales channel management, strategic selling, and the crucial interplay between sales and marketing functions. Ideal for undergraduate, postgraduate, and MBA students, as well as sales professionals, this essential guide offers practical exercises, real-world case studies, and expanded discussions on customer management. Elevate your sales expertise and navigate the complexities of today’s global marketplace with this indispensable resource from The Bookish Owl.

5 in stock

Category: Higher Education Textbooks Tag: David Jobber