Principles of Marketing, Global Edition

Name: Principles of Marketing, Global Edition
SKU: 9781292449364
Availability: InStock

SKU: 9781292449364

Original price was: ₹8,784.35.Current price is: ₹7,905.91.

Master the essentials of modern marketing with Principles of Marketing, Global Edition (19th Edition). This essential textbook is designed to equip students with a deep understanding of the core marketing concepts, updated to reflect the latest trends in our dynamic digital marketplace. Focusing on an innovative customer-value framework, it guides readers through creating, communicating, and delivering value to customers. Ideal for students and professionals seeking to navigate contemporary marketing challenges and opportunities, this edition ensures a robust learning experience. Explore the latest in marketing strategy and application, making it a must-have resource for aspiring marketers. Available with MyLab & Revel for enhanced learning.

5 in stock

Category: Higher Education Textbooks Tag: Gary Armstrong