Marketing Communications

ISBN-10: 1292400323
ISBN-13: 978-1292400327
Edition: 9th
Publisher: Pearson Education Limited

Name: Marketing Communications
SKU: 9781292400327
Availability: InStock

SKU: 9781292400327

Original price was: ₹7,821.55.Current price is: ₹7,039.39.

Master the art and science of marketing communications with “Marketing Communications, 9th edition” by Fill and Turnbull, a definitive guide for students and aspiring professionals. This industry-leading textbook provides a comprehensive overview of essential methods, processes, and challenges in modern marketing. Ideal for undergraduate and postgraduate studies, it expertly bridges the gap between theoretical concepts and practical application, showing you how to effectively engage audiences with brands, products, and services. Explore strategic and tactical approaches, analyze consumer behavior, and gain critical insights through real-world examples from leading global brands and agencies. “Marketing Communications” is your essential resource for developing a successful career in this dynamic field, recognized by professional bodies like The Chartered Institute of Marketing.

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Category: Higher Education Textbooks Tag: Chris Fill