Marketing Management: A relationship approach

Name: Marketing Management: A relationship approach
SKU: 9781292291444
Availability: InStock

SKU: 9781292291444

Original price was: ₹8,730.82.Current price is: ₹6,984.66.

Discover the future of marketing with “Marketing Management: A Relationship Approach, 4th Edition.” This essential guide, from The Bookish Owl, uniquely integrates relationship marketing with traditional planning models. In our increasingly globalized world, building and sustaining off-line and on-line relationships with customers, suppliers, and stakeholders is crucial for business success. This best-selling text bridges the gap, showing how to develop effective marketing plans using the latest technology. Explore real-world examples from companies like Tinder, Huawei, and Spotify, demonstrating how relationship marketing drives competitive advantage. Ideal for final-year undergraduates, postgraduates, and marketing professionals seeking to master modern marketing management.

5 in stock

Category: Higher Education Textbooks Tag: Svend Hollensen